Digital marketing channels are platforms one can use to reach their target audience with information regarding the brand, product, or service. With wide varieties of digital marketing, the possibilities for more effective brand marketing are seemingly endless. Do you want to know more about these marketing channels?
This article will help you understand different types of digital marketing channels.
List of Digital Marketing Channels Worldwide
Rank on this list is as per the share of marketers using digital channels.
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Digital Marketing Channels
Let’s dive in a little further.
A website is a must-have tool for businesses as it provides a dedicated platform where you can educate your audiences. It is an ideal channel for content marketing campaigns. Through blog posts and announcements, one can provide existing and potential customers with valuable and relevant content to help them solve their pain points. Websites also have multimedia capabilities, where one can easily distribute different types of content, from articles to infographics and videos.
Social media marketing, as the name implies, is all about using the power of content on social media platforms to market business. Social media networks have dominated digital media over the last decade, attracting millions or even billions of users across the globe which makes them a valuable source of traffic. Social Media can help generate highly qualified leads on LinkedIn, Twitter, or Facebook, which drive 80%, 13%, and 7% of qualified B2B leads, respectively.
Email marketing is a great way to promote your products and services, build relationships, inspire customer loyalty, and gain valuable feedback from customers. Email can also support other marketing objectives, so it’s no surprise that 73% and 63% of B2B marketers say that email is their top tool for generating leads and driving revenue.
Display ads are probably one of the purest channels of digital marketing. Display ads allow using images, audio, and video to communicate the advertising message better. These are shown on websites, email platforms, social media, and many other digital channels that offer ad placements, usually in the form of a banner. Compared to search ads, display ads generally have lower cost-per-click since there’s more advertising space available across the web than on a search engine.
Mobile phone use is on the rise, and this trend is expected to continue in the future. Because of this, it only makes sense to serve promotional content to mobile users. Smartphone users spend 90% of their mobile time using apps and games, making mobile apps a profitable marketing channel. Many marketers feel that developing a mobile app is essential to reaching and engaging with customers via mobile.
Creating and maintaining a high-quality online customer community is the best strategy to increase customer service satisfaction and loyalty. Moreover, the best online customer communities do more than increase the number and profitability of return sales. They increase customer engagement to generate social proof, boost SEO ranking, and reduce spending on ineffective/under-effective promotional activities. That is why online customer communities help firms improve the return on their marketing investment by as much as 33%.
Instant messaging is most often used to connect with friends and family, but it can also be used by businesses to connect with their market. And not just to answer questions or fulfill orders but to promote themselves. Consumers may ignore an irrelevant email, but they will surely read a text message. Instant messaging benefits from high open rates and fast average response times, which is a significant advantage over traditional emails.
Search Engine Marketing
Search engine marketing (or SEM) often gets confused with SEO because both have very similar names. Both also deal with search engines like Google or Bing. But these two types of digital marketing differ in some way, and it’s essential to be familiar with them. While SEO helps marketers rank their target keywords organically, SEM is about increasing website traffic from search engines through paid advertisements.
Video is a growing digital marketing channel that can provide substantial benefits to overall marketing strategy. You can find video advertising on platforms such as YouTube and DailyMotion. Adding a video to a webpage makes it 53 times more likely to rank on the first page of Google results, and including a video on a landing page can increase the conversion rate by as much as 80%.
Digital marketing is a vast and exciting landscape. It has become a primary focus for marketers. With such a wide variety of digital marketing, any business has endless opportunities. Digital marketing helps businesses reach their target audience effectively and consistently, bringing different benefits. Hence, any channel can be helpful as a growth marketing channel; it’s more about the strategy than the medium.
That’s all for now.
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