Pay-per-click is one of the most effective online marketing methods, courtesy of its superior audience targeting. It is a business strategy where you pay a specific service provider, such as Google or Facebook, to promote your ad to specified customers. This model is called “pay per click” because you only pay the provider when an actual user clicks on your ad. Through this system, businesses reach the users they want without wasting any money. The PPC industry is rising, and both companies and providers seem to be profiting.
Here are some vital PPC stats to help you craft a well-thought marketing strategy and choose the right platform to advertise your products or services.
PPC Marketing Stats Highlights
- Google holds 92% of the market share for search engines worldwide.
- PPC ads allow companies to increase their brand awareness by 80%.
- 45% of small businesses use paid advertising today.
- 40% of advertisers say their PPC budget is lower than they want.
- About 70% of paid search impressions occur on the mobile platform.
On This Page
- 1 PPC – Key Statistics
- 1.1 Google holds 92% of the market share for search engines worldwide.
- 1.2 PPC ads allow companies to increase their brand awareness by 80%.
- 1.3 45% of small businesses use paid advertising today.
- 1.4 40% of advertisers say their PPC budget is lower than they want.
- 1.5 About 70% of paid search impressions occur on the mobile platform.
- 2 Other PPC Marketing Stats
- 3 Conclusion
PPC – Key Statistics
There’s no doubt that Google is the king of search engines. Google owns 92% of the search engine market, including paid and organic searches. This data confirms what most of us already knew; Google is the most popular PPC advertising search engine. If anyone wants to advertise online – Google’s PPC ads are among the best options. Google is the preferred search engine in almost every country.
Display campaigns reach over 90% of all internet users worldwide. 94% of them are US-based.
PPC ads allow companies to increase their brand awareness by 80%.
PPC increases brand awareness by an average of 80%. Keep in mind that for some brands, this can still be higher. The more people see your brand, the more likely they’ll interact with it. According to PPC stats, paid advertisements redirect 65% of the traffic. Organic results receive only 35% of clicks. When customers have made a buying decision, paid ads convert better. You are simply missing out if you don’t have a well-optimized PPC campaign right now.
45% of small businesses use paid advertising today.
Paid advertising is still the best way to reach customers. These ads are on the rise and gaining ground. More than 45% of small business marketers advertise on social media. PPC ads often propel consumers to call the advertiser directly from the search results. One of the pros of paid advertising is the ability to target your market better. PPC traffic results in a 50% higher conversion rate than organic link visitors.
PPC statistics are also effortless to evaluate, and metrics like ROI and budget are easier to manage.
40% of advertisers say their PPC budget is lower than they want.
With the demands of digital ads constantly changing, advertisers are feeling the heat. 40% of them say it’s getting harder and harder to maintain a competitive budget in such a heavily saturated space. Things are bound to change, though. Most advertisers who use PPC ads report good results. More than that, over half of them plan to increase their PPC budget for 2022. Make sure you do the math before you start a PPC campaign! It will allow you to pace yourself and spend your budget more effectively.
About 70% of paid search impressions occur on the mobile platform.
More users are checking out brands that appeal to them on the mobile platform. The PPC rate for the mobile platform looks promising. Almost two-thirds of users click on an ad, and 20% make at least one weekly purchase. That’s a fantastic conversion rate for mobile ads.
Also, 70% of mobile users call the business directly from Google search. Sites need to be fast and functional to use on mobile and desktop for the PPC campaign to be effective.
Other PPC Marketing Stats
- The top three ads at the top of the first search engine results page get all the clicks at 40%.
- 65% of small to mid-sized businesses have a PPC campaign.
- 79% of marketers say PPC is hugely beneficial for their business.
- Featuring over 2 million websites, the Google Display Network is the leading PPC player.
- Paid advertising returns $2 for every $1 spent – a 200% ROI rate.
- 75% of people say they click on ads because they expect an answer to their question.
- 15% of US smartphone users currently use ad blockers on their devices.
- Customers are 155% more likely to search for brand-specific terms when exposed to display ads.
Based on the stats we’ve presented, we’re comfortable saying PPC is not only a profitable industry but one that’s growing rapidly. PPC ads are less annoying and reach a wide but targeted audience. A PPC campaign done correctly can lead to impressive conversion rates. Those, in turn, can provide your business with the new clients it needs to grow. They also work in such a way that businesses spend money only on actual site visitors. We hope the PPC stats we’ve shown you help paint a picture of how the advertising world looks in 2022 and put you on the right track with your advertising endeavors.