The fast fashion industry has completely revolutionized fashion, but not for good, harming society and the environment globally. At the same time, Sustainable fashion is geared at minimizing the impact of sourcing and manufacturing and aims to benefit the community, environment, and fashion industry by using eco-friendly materials. You might want to know more about this evolving eco-friendly fashion industry.
Hence, we’ve gathered some valuable stats and facts on Sustainable fashion to know in 2022 and beyond.
Let’s take a look at the general stats below.
Sustainable Fashion Stats Highlights
- 53% of men and 47% of women in the UK buy from sustainable brands.
- 35% of US consumers are willing to pay significantly more for sustainable fashion.
- 67% of consumers consider the use of sustainable materials as an important purchasing factor.
- Almost two-thirds of consumers have made significant changes to their lifestyle to reduce their environmental impact.
- The ethical market is expected to grow to $9.81 billion in 2025 and $15.17 billion in 2030 at a CAGR of 9.1%.
On This Page
- 1 Sustainable Fashion – Key Stats
- 1.1 53% of men and 47% of women in the UK buy from sustainable brands.
- 1.2 35% of US consumers are willing to pay significantly more for sustainable fashion.
- 1.3 67% of consumers consider the use of sustainable materials as an important purchasing factor.
- 1.4 Almost two-thirds of consumers have made significant changes to their lifestyle to reduce their environmental impact.
- 1.5 The market is expected to grow to $9.81 billion in 2025 and $15.17 billion in 2030 at a CAGR of 9.1%.
- 1.6 Unsustainable fast fashion has seen almost a 50% decrease in sales.
- 2 Additional Sustainable Fashion Stats
- 3 Wrapping Up
Sustainable Fashion – Key Stats
Now let’s dive into the stats a bit deeper.
53% of men and 47% of women in the UK buy from sustainable brands.
Sustainable fashion statistics for the UK indicate that men in the UK have a greater appreciation for sustainable brands than women. Around 53% of men and 47% of women in the UK choose to buy from sustainable brands. There’s also a difference in attitude among age groups. Namely, men aged between 25 to 44 show more interest in buying sustainable brands. As for women, the preference for sustainable shopping was the highest in the 35 to 44+ age.
35% of US consumers are willing to pay significantly more for sustainable fashion.
Sustainability in fashion refers to creating a green, zero-waste, or minimalist wardrobe to ensure the future of fashion and the next generation. Fortunately, the demand for sustainable fashion has been rising rapidly in the US, with 35% of consumers willing to spend significantly more on it. This shift in focus is a win for those clothing labels that have worked hard over the years introducing to ethical shopping while also considering the environment.
67% of consumers consider the use of sustainable materials as an important purchasing factor.
Sustainability is needed to combat the rising negative effects of climate change. In 2020, we saw a significant increase in climate change awareness. As per a McKinsey report, 67% of consumers now pay attention to the environmental impacts of their clothing. More and more customers want their fashion to be sustainable. 63% say brands should discuss their sustainability practices to raise awareness of this issue and achieve greater transparency.
Almost two-thirds of consumers have made significant changes to their lifestyle to reduce their environmental impact.
Consumers want to be environmentally responsible, which affects their lifestyle and purchasing decisions. They have begun changing their behaviours accordingly after the pandemic. Two-thirds of surveyed consumers have made significant changes to their lifestyles to lessen their environmental impact. More than 60% report recycling and buying products in environmentally friendly packaging, and most respondents believe pollution reduction should receive more focus.
The market is expected to grow to $9.81 billion in 2025 and $15.17 billion in 2030 at a CAGR of 9.1%.
The ethical fashion industry was worth over USD 6.35 billion in 2019, having increased at a compound annual growth rate (CAGR) of 8.7% since 2015 and is predicted to almost triple in less than a decade. The growth is mainly due to the growing awareness about using ethical fashion for sustainability. It is good news for an industry that needs much reform for people, the planet, and animals.
Unsustainable fast fashion has seen almost a 50% decrease in sales.
Fast fashion is slowly being replaced by sustainable fashion. Consumers are more aware of the importance and ethics of sustainability. So much so that there has been an estimated 50% decrease in fast fashion sales. Consumers are steadily opting instead for eco-friendly and reusable, or recyclable clothing. However, fashion brands still have a long way to go to meet the needs of consumers. At least people are making an effort to search for more sustainable fashion options.
Additional Sustainable Fashion Stats
- UK second-hand sales experienced an uptick in 2021, growing 27.2% compared to 2020.
- The global second-hand fashion market will reach $43 billion in 2022.
- Only 17% of brands are transparent about their annual carbon footprint at a raw material level.
- Nike plans to reduce its carbon emissions by 30% by 2030.
- The animal cruelty-free sector comprises 40% of the sustainable fashion market.
- In 2021, OVS was ranked first among fashion brands for transparency.
- About 36 major fashion companies have vowed to use only sustainable cotton by 2025.
The demand for fair, ethical, and conscious clothing has increased as people have become more aware of climate change and the environment. As a result, far too many sustainable clothing brands and initiatives have made having an ethical wardrobe simple and accessible. We all need to change our mindset to combat the current waste, pollution, social problems and consciously consume materials by reducing, reusing, and recycling. Hence, eco-friendly fashion isn’t just a trend; it’s an integral part of the global effort to reduce pollution and protect the planet.
That’s all for today, till next time.